Served as Creative Director for the Nike SB × Arts-Rec collaboration, leading the project from concept through execution. Designed the footwear colorway and material story to reflect Arts-Rec’s identity and local skate culture. Developed the creative concept and directed the full campaign, including photo and video, defining the visual language, narrative, and tone. Oversaw retail rollout and launch moments to ensure consistency across product, content, and physical space, delivering a cohesive collaboration that lived equally in culture, community, and commerce.
nike sb x arts-rec
Arts-Rec x Nike SB Dunk Social Teaser
Arts-Rec x Nike SB Trainer Social Teaser
arts-rec x nike sb global launch recap
9FIVE x RAEKWON
Led the end-to-end creative direction for the 9FIVE × Raekwon collaboration, from product design through final campaign execution. Designed the eyewear silhouette and detailing to reflect Raekwon’s legacy and point of view, then concepted and directed the accompanying photo and video campaign. Oversaw visual language, casting, styling, and tone to ensure the project felt authentic, elevated, and culturally rooted. The success of the collaboration established an ongoing creative partnership, evolving into annual releases built on sustained demand and shared creative trust.
Raekwon x 9FIVE Social Launch Commercial
Led creative direction for the 9FIVE × Tribal collaboration in partnership with the 35-year legacy streetwear brand. Designed the eyewear silhouette to honor Tribal’s heritage while translating it through a contemporary lens. Concepted and directed the full photo and video campaign, overseeing visual language, tone, and execution, and personally edited the final film. The release sold out globally within minutes, reinforcing the collaboration’s cultural resonance and commercial impact..
